The KIDCO business was founded as a division of Pak Agro Chemicals (Pvt) Limited in 1996 and within a short span developed into the 2nd largest baby care business in Pakistan. The business had been struggling since 2010 owing to financial distress at the parent level which culminated in its acquisition by Ithaca Capital in 2017.

Ithaca has initiated the process of re-tooling and recapitalizing the business for future rapid growth due to the high latent demand for the company’s products. This has enabled the company to improve its product output and helped to extend the brand into relevant product categories.

Products include baby feeders of various sizes and forms, teats, soothers, teething rings and training mugs.