In 2004, Ithaca, along with a number of other institutions, funded Pakistan’s first multiplex, Cinepax.

Cinepax was launched in an attempt to revive Pakistan’s once thriving cinema culture. It has since developed into the largest cinema operator in Pakistan with 40+ screens across the country. As the industry leader it has played a pivotal role in formulating new legislation that has paved the road for rapid growth of the entire industry.

Cinepax has also expanded across several related verticals including film production and distribution, video-on-demand streaming and development of other recreational facilities.