Optimus Technologies was incubated by Ithaca Capital in late 2016. Optimus Technologies was founded with the intent to leverage the fleet strength at Optimus Limited, the official licensee of Hertz in Pakistan.

Optimus Technologies also launched Rocket Rickshaw, a ride-hailing service for rickshaws. This business operated in Karachi, Lahore, Multan, Faisalabad, Rawalpindi and Hyderabad and was later merged into Bykea to tap into the inherent synergistical benefits.